C C Grocery Case Analysis Essay examples - 1257 Words

C C grocery store currently operates under a goal approach. They were committed to customer service and satisfaction. This approach provided the grocery chain with the profitability and growth they strived to obtain. The stores operative goals were attained and the chain had over 200 stores in operation. For years overall performance for C C was excellent and came with ease. Unfortunately employee development and innovation and change werent a top priority and it began to show. To remain successful C C had to outsource and get advice from a team of consultants. The team dissected the company from top to bottom and advised the chain to implement an internal approach to go along with the goal approach. Implementing the internal†¦show more content†¦The consulting team served as an analyzer and was very beneficial because they also encouraged C C grocery to take on a focus differentiation to gain a competitive advantage. C C should focus on their current customer base but also innovate. More departments (i.e. floral, pharmacy, gourmet/specialty) could be added to the stores to create one-stop shopping. Although they could not lower prices to compete with the Wal-Marts of the world they could venture into new possibilities to create more customer loyalty. For instance, if C C had a pharmacy customers could get their groceries and medicine in one location. Many customers would choose C C grocery over Wal-Mart because of the friendly atmosphere and the stores desire to surpass their current expectations. This could put C C in a realm of its own because larger retail stores have forgotten about customer satisfaction. C C Grocerys been in business for over 50 years and has a great customer base. It is very important for this company to continue to maintain customer loyalty so understanding their desires should be a high priority being that competition is increasing. The Models of Effectiveness Values allows management to take initiative and decide what is important for success and what can handle being a lower priority. In previous years, C C didnt handle human relations in a respectable manner. In order to continue to have customer loyalty and profitability, employee morale is importantShow MoreRelatedPeapod Strategic Marketing1318 Words   |  6 PagesEl Sheikh Ali, Ali. Peapod Case. Page 471-494. Case Analysis I. What is/are the problem(s) / challenges(s) ? 1) Peapod is a challenging and innovative company, that is considering entering the internet market. 2) Therefore the company must put in place its website, and develop a strong network. 3) Strategy, brand positioning and partners are also important challenges facing the company. II. Company Analysis: 1) What is / are the business / mission /Read MoreUsing A Randomized Block Design And Socioeconomic Sequential Testing Essay1727 Words   |  7 Pagesto pursue my other interests. 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